There is a growing number of businesses adopting Integrated Reporting <IR>. An IR is much more than just combining an annual report and a sustainability report into one. IR is a framework that provides stakeholders with more meaningful information on how an organisation creates value over time. It shows how interrelated ‘capitals’ – people, relationships, knowledge, systems, financial resources and the natural environment – create value for a business.
In this webinar reporting expert Lisa Martin joined Kate Thompson, our Head of Communications. Lisa introduced the principles of IR and showed its role in measuring business value. She reflected on what works best and shared insights from her time writing reports – and assessing others’ as a judge for the Australasian Reporting Awards (ARA). Kate gave examples from writing our first IR, Growth, which covers 2020-21.
Here's a preview of the webinar – watch the full presentation using the button below
Main takeaways
An IR can produce positive changes in an organisation
It’s a chance to show what you’ve done well and reflect on challenging areas where you can improve. Don’t file the report away and ignore it! Your IR should be an essential part of your internal planning and strategy. Ideally, an integrated report is based on integrated thinking – understanding how all the parts of your organisation are connected.
IR gives a more balanced view of your business’s value, performance and reputation
IR lets you connect your mission or vision with your performance. You can show how you create or erode value by looking at the six capitals. Because these capitals are interrelated you’ll give a balanced and deep view of your business.
Keep your audience in mind
IR is a great way to share your story – but you’ll need to make sure it’s a story people want to read! Focus on what you want to achieve with your report, show how your capitals connect and keep things concise. Your readers will thank you.